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Digital Realty's Texas and Illinois Rebranding: A Visual Identity Refresh

Location: Chicago, Illinois Franklin Park, Illinois Dallas, Texas Richardson, Texas, Texas
Industry:
Commercial
Location:
Chicago, Illinois Franklin Park, Illinois Dallas, Texas Richardson, Texas, Texas
Services Performed:
Signage Update
Sq footage of work:
10,000

Client Background

Digital Realty stands as a global leader in data center solutions, with an expansive network of over 300 data centers across 25+ countries. They specialize in enabling new data workflows and fostering innovation by providing a secure platform where companies of all sizes can collaborate around data. 

Facility Description

This rebranding project spanned multiple locations including Chicago and Franklin Park in Illinois, as well as Dallas and Richardson in Texas. With a focus on commercial interior repaint, the project covered a total of 10,000 sq. ft. across these strategic locations, embodying Digital Realty's commitment to innovation and growth.

Requested Maintenance

The primary focus of the project was a comprehensive rebranding, necessitating the patching of existing surfaces and application of new, brand-aligned colors and signage. This initiative was designed to reflect Digital Realty's evolving brand identity and commitment to innovation and customer collaboration.

Decision Driver and Timing

The driving factor behind the rebranding project was Digital Realty's need to update and unify their visual brand identity across multiple states. This strategic move aimed to enhance their market presence and ensure consistency in customer experience across their extensive network of data centers.

Scope of Work

  • Surface preparation and patching to ensure a smooth application of new brand colors
  • Application of new, brand-specific paint colors across interior spaces to align with Digital Realty's rebranded visual identity
  • Updating signage to reflect the new brand ethos and visual identity, enhancing brand recognition and cohesion across multiple locations

Notable Details

Multi-State Coordination

The project required meticulous planning and coordination across different States to ensure consistency and adherence to the new brand guidelines, demonstrating our ability to manage complex, multi-location projects efficiently.

Minimal Disruption to Operations

Despite the scale of the rebranding, the project was executed in a manner that minimized disruption to Digital Realty's operations. This was achieved through strategic scheduling and efficient project management.

Tailored Solutions

Understanding the unique needs of Digital Realty, the project was tailored to meet their specific requirements, ensuring that the rebranding not only enhanced their visual identity but also supported their mission of fostering innovation and collaboration.

Client-Contractor Partnership

The successful completion of the rebranding project underscores the strong partnership between the client and our team. Our ability to understand and execute on Digital Realty's vision was instrumental in delivering a project that met their high standards and strategic objectives.

Client Satisfaction

The client’s satisfaction with the completed rebranding project reflects our commitment to quality, efficiency, and client partnership. The project not only met but exceeded their expectations, reinforcing their brand identity and supporting their continued growth and innovation in the data center industry.

Industry:
Commercial
Location:
Chicago, Illinois Franklin Park, Illinois Dallas, Texas Richardson, Texas, Texas
Services Performed:
Signage Update
Sq footage of work:
10,000
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